The Power of Bundle Pricing

Bundle pricing is the practice of grouping two or more products together at a combined price that is slightly lower than buying each item separately. This encourages customers to spend more per visit and helps you clear slower-moving products by pairing them with bestsellers.

Customers perceive bundles as better value. A household that buys rice may also need oil. If you offer both together at a small discount, you increase your basket size without having to find a new customer. Shops using bundles in Ovaloop report an average 20% rise in transaction value within 60 days of implementation.

Navigate to Products → Customer Packages in your Ovaloop dashboard. Create a new package, select the products to bundle, set the combined price, and activate it. The bundle will appear as a single item at the point of sale, making checkout seamless for your staff and customers.